Zambia witnessed a surge in French tourist arrivals in 2014
Zambia witnessed a surge in French tourist arrivals in 2014 by 27.37 per cent, the Zambian Embassy in France said.
The increase had been attributed to the strategic marketing efforts by the Zambian Embassy in Paris working with the Zambia Tourism Board (ZTB).
The Zambian Embassy in Paris recorded a 50 per cent increase in the number of visitors who travelled to Zambia in the month of January 2015 as compared to the same month in 2014.
In 2013, Zambia recorded a total of 7,151 visitors from France while as at the end of 2014 the visitor numbers increased to 9,108.
It was also noted that though domestic tourism remained the most popular among the French taking up about 70 per cent of the French tours, Africa receive the largest share of the outbound French tourists with North Africa getting the lion’s share.
“But in the past recent time, French tourists are seeking for new destinations with a different offering and Zambia is becoming one of the top destinations on the list of French tourists.
“With these good signs the Zambian Embassy in Paris in collaboration with Zambia Tourism Board seeks to further increase marketing and Public Relations (PR) activities in France to make sure the French know what Zambia has to offer in terms of tourism.
One initiative the Embassy will pursue this year is the ‘VISIT ZAMBIA CAMPAIGN 2016’ targeting the French. In this marketing effort, 2016 will be an exceptional year for the French tourists to visit Zambia”
The Zambian Embassy in Paris in collaboration with Zambia Tourism Board would seek to work with the private sector on how best to promote this initiative.