A Brief History of Pure Safari


In May 2005, a pair of young twenty something Travel Agents visited the paradise isle of Zanzibar with an excited dialogue of adventures past and present. Over sun downers on an idyllic east coast beach, along with the hotel’s owner & a recuperating monkey named keema, the concept of Pure Zanzibar was born.

Returning to the UK with a business model and the obligatory fridge magnet, Tarquin soon stepped into the unknown and began building Pure Zanzibar’s website whilst Susie kept up the ‘day job’ to support the development of the dream.


By August 2006, Pure Zanzibar was live and we were delighted to be guiding guests to the independent lodges that we fell in love with and wanted to open up to the UK and beyond. At this time there was no one representing them in a clear, informative, unbiased way.

As Zanzibar’s topography became second nature, we cast our net to the mainland and began incorporating Tanzanian Safari’s with Zanzibar beach stays; organically from the nearby Saadani & Selous, on up into Northern Tanzania with the majestic Mount Kilimanjaro , Ngorongoro highlands and world renowned Serengeti.


By May 2007, Nick joined the Team & we were looking to replicate the success of Pure Zanzibar in neighbouring Mozambique. In January 2008, Ed came on board and by the summer everything was in place to launch Pure Mozambique. The turn of events within the global economy then altered our plans to launch and we decided our new project was to be postponed for sunnier fiscal days.


We began tailoring itineraries including Kenyan and Tanzanian Safaris, South African city breaks and wine lands tours and ad hoc services including private air charter, live aboard dive holidays and corporate incentive travel. Year on Year we were growing with our geographical destinations as well as at home, moving premises to Little Waterham Farm where we had the space to grow our team of specialists.

Our collective experience in tailoring bespoke itineraries over the next few years showed us that Safaris throughout the African continent were becoming more and more accessible away from the ‘beaten track’. There were, as with Zanzibar back in 2005, camps and lodges that accommodated fewer guests for richer experiences. We needed to bring a comprehensive guide to our customers and Pure Safari was born.


Our first version of Pure Safari was built using the same basic format of Pure Zanzibar, yet on launching softly, largely directing our Pure Zanzibar clients to the site as an index of camps, we realised that this wasn’t the best way to clearly illustrate location and viability of travel within a wider itinerary.


In late 2011, we began to build a new look Pure Zanzibar as Zanzibar.co.uk to keep abreast of the wave of web based travel companies. Whilst reading the Sunday papers, Tarquin saw a chain of Bars in administration aptly named Zanzi-Bar and contacted the very administrators to kindly offer to relieve them of their domain name. This allowed us the opportunity to redevelop our original site to add greater functionality and illustration of the properties we represent.


Zanzibar.co.uk was launched early 2013, and gave us the basis of PureSafari.com. We have drawn on all our knowledge and experiences, good and bad, from an informative balance between our team and our clients. Our relationships with our guests (pre and post-holiday) has given us an informed and much considered format to our websites, essentially our brochure to you.

Pure Safari has now been developed to show not only locality, but distances from compatible camps and local airports. This enables you to make informed decisions as to how you balance your Safari in terms of game viewing, relaxation and travel.

Pure Safari

Safari and Eco Adventure Specialists. ATBA & ATOL Protected Holidays. Call: 01227 671 154

Website: www.PureSafari.com Email This email address is being protected from spambots. You need JavaScript enabled to view it.

Tailor-made for you

  •  Your Safari is just that. Each safari we create is built around you and your requirements.

  •  Select your preferred style of accommodation and explore at your own pace.

  •  Co-create your perfect trip with the help of our experts.

Expert Advice

  •  All of our advisers are well travelled and know their areas inside out.

  •  All calls are answered instantly by a destination expert who will help you from start to finish.

  •  Get the most from your time and budget.

Personal Service

  •  The details make the difference. All our accommodation, drivers and guides have been carefully selected by location and service as well as their contribution to conservation or the community.

  •  Our business depends on recommendations. We go the extra mile to give you a trip to remember.

Would you like to make a booking?

We would be delighted to hear from you! Please call any of the numbers below or fill in the contact form with your requirements and we will be in touch.

From the UK

Call: 01227 671 154

From the USA

New York: (646) 513-4227

From South Africa

Cape Town: 021 300 2166